Chatbots,the brighter future for Digital Marketing
Aiming to help the potential clients, chatbot refers to a pop-up chat window that immediately shows up to offer help when you open a website. They are also one of the most hyped and latest marketing trends that can be implemented for any possible task. Chatbot marketing provides better customer service, drives sales and has also proved to be very effective. A chatbot is a computer program that is created to mimic human conversation and communicate in the form of text or speech. Chatbots are the bi-product of a combination of Machine Learning and Artificial Intelligence that are emerging as one of the best mediums of digital marketing. There are various types of Chatbots such as: Menu Based Chatbots: These are the button based chatbots which direct to display one after another menu on clicking a button to select an option. Keyword-Based Chatbots: These chatbots use keywords to analyze and solve queries. These are based on AI and the responses in them are prelo...